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The tendency of individuals to be more sensitive to the possibility of losing objects or money than they are to the possibility of gaining the same objects or amounts of money.

Definition contributed by Anonymous

Asserted relationships to other concepts

loss aversion
is a kind of

No associations
loss aversion
is a part of

No associations
are a kind of
loss aversion

No associations
are a part of
loss aversion

  • potential monetary loss
  • loss
  • Tasks that are asserted to measure loss aversion

    Task Contrast Measure

    Risk Preferences Task
    • jar choice

    Term BIBLIOGRAPHY